Cleansing Balm 101: What Is It and How to Use It

Here's everything you need to know about them and why you need to incorporate balms into your daily skin care routine.

You would think that all cleansers are the same. I mean c'mon aren't they all designed to just simply clean your face? Well not quite. With so many choices these days it's sometimes hard to know the difference between a cleanser, a cleansing oil, cleansing wipes, and a cleansing balm.

You probably have your favorite way to cleanse your face right now after a busy day but after we introduce you to cleansing balms you'll very likely go pick one up! Here's everything you need to know about them and why you need to incorporate balms into your daily skin care routine.

What is a Cleansing Balm?

Cleansing balms are luxuriously rich, concentrated cleansers that remove dirt and impurities without leaving your skin feeling dry and stripped of its natural oils.

Balms like Pure Fiji's Coconut Cleansing Balm can be used around the eye area to remove eye makeup because they are often made with natural ingredients that won't irritate sensitive skin. This is typically not the case with most cleansers.

The natural oils in their formulas make it very effective at melting down makeup, grime and dirt. These natural oils provide a deep clean to dissolve excess oil on the skin that can lead to clogged pores and breakouts. After makeup is removed the skin feels replenished, hydrated and most importantly clean.

Cleansing balms make the perfect first step to any daily skin care routine.

How Do You Use Pure Fiji's Coconut Cleansing Balm?

The key to getting soft, radiant skin with a cleansing balm is to apply it with dry hands onto dry skin. Unlike other cleansers, cleansing balms should first be applied dry. This is because the oils in the balm need to interact with the oil on your skin before adding water. Once water is added the surfactants release the surface tension on the skin, which then lifts and removes the makeup and allows it to rinse off.

  • Step 1: Start out by taking a quarter sized amount and warming it between your dry fingers.
  • Step 2: Once it has been warmed massage onto dry skin in gentle, circular motions. If you are wearing eye makeup spend more time massaging the eye area to ensure all the makeup is being dissolved.
  • Step 3: Once the makeup starts to break down add warm water onto the skin which turns into a milk like texture. Continue to massage in gentle circular motions.
  • Step 4: Finally remove with a warm, damp cloth. After you have removed the cleansing balm your skin will feel clean and fresh. Finish off with your favorite toner, serum, and moisturizer.

Do Cleansing Balms Work for All Skin Types?

Cleansing balms are so skin friendly that they work for all skin types and concerns. It's especially amazing for those with dry, dehydrated, and even sensitive skin conditions.

Cleansing balms work for these skin types because compared to gel cleansers, they provide an immediate increase in moisture to the skin and are gentler at removing makeup. This leads to keeping the skin nourished and soft without irritation and redness. A common misconception is that people with dry skin types are the only ones that can benefit from cleansing balms. In reality, oily skin types can also benefit because the oils in the balm will gently breakdown excess oil on the skin without over drying.

Are Cleansing Balms the Best Makeup Remover?

Yes, they are! Cleansing balms are the best makeup remover because most makeup products are oil-based and are designed for extended wear. The oils in cleansing balms are attracted to the oils in the makeup which allows for the balm to gently break down makeup. It's especially great during the winter months because it doesn't cause dryness or strip the skin of its natural oils. Smoother and softer skin is revealed after just one cleanse.

Can I Double Cleanse with Cleansing Balms?

Cleansing balms are the perfect first step to a double cleanse routine. The balm removes all the makeup so that the second cleanser can address your specific skin type and concerns. Our favorite cleanser to use for a double cleanse is Pure Fiji's Coconut Cleanser with Papaya and Moringa. This unique cleanser is boosted with papaya extracts to brighten skin tone while Moringa and Dilo extracts purify and restore skin to a healthy balance of your complexion making it the perfect follow up cleanser.


Cleansing is the most important first step of your skincare routine. If done right and consistently you'll get the results your skin deserves. The sensory experience a balm cleanser offers, encourages a few moments of gentle massage which we should always do more of.